What's Happening at Dirty Girl Racewear!

Racing Roots January 27 2019

Dirty Girl Racewear was founded in 2012. As a small company with big goals, we were ready to see if the race world loved our products as much as we do. Fast forward six and half  years to today and our small company is still small, yet it has grown into something bigger than we could have ever imagined. Here at Dirty Girl Racewear, we are proud of all our products and of all the connections we make, and will continue to make with our amazing customers nationwide. A lot has changed in the last six years for us, but one thing that definitely hasn’t changed is our love for dirt track racing.

We are kicking our year off in just a few short days and are excited to see all of our customers. The track is one of our favorite places to be! Part of our kick off will be spent at the Winter Nationals at East Bay Raceway Park in Tampa, FL. Near the track is where a very influential person to DGR family lives. That person is Larry Aldrich, my grandpa and our company's founder and face, Sonya Loose’s, dad. He raced for over 42 years and has been inducted into the Michigan Motorsports Hall of Fame. He is the reason all of us have fallen in love with this wonderful and exciting sport.

While we travel the country visiting various tracks, his inspiration will always follow and every once in a while he may even be there himself.

Bring on 2019!!


-Chandler Grove

Dirty Girl Racewear Debuts New Dirt Track Racing Apparel for 2015! January 12 2015

We are so excited for the 2015 Race Season!  Things have calmed down here at Dirty Girl Racewear since the busy Christmas Holiday is now behind us.  This allowed us to time focus on the new designs for 2015.  We've brought out 4 new designs and there will be more to come.  We've added a new design to our Dirty Girl line in the form of a cool 3/4 length sleeve shirt!  It is pink and has lime green stripes on the sleeve.  The words Pretty Dirty adorn the front along with our logo.  This design has been very well received by our fans on Facebook and is now in pre production.  This shirt can be ordered now and is set to ship by 1/30/15.  We do suggest upsizing one size if you want a fitted look and upsizing 2 sizes for a more comfy fit.  The shirt is not a juniors but does tend to fit that way.  Available in Small through 4XL.  The cost of the shirt is $27.  This shirt is great because it will be perfect for any race fan...weather you love the Dirt Late Model, Dirt Modified or the Compacts or Sprints this shirt applies!

We've added 2 new designs to our Dirt Guy line.  The first is a front printed design that says My Blood Type is Dirt.  We think this design is pretty bad ass and think the guys will all  have to have one.  I bet more than a few ladies add this to their wardrobe too!   This is printed on a unisex black t-shirt and will be available in sizes Medium through 3XL.  The cost is $20.  This item is in pre production and can be ordered now.  It is set to ship by 1/30/15.  This item runs very true to size!  This is another design in our collection that works for any dirt track race fan!

The second design was made with the Dirt Late Model Fan in mind.  It features the American flag for a patriotic feel and says Live Free, Race Hard on both the front and the back.  The patriotic design continues onto the back where you find the racy dirty late model and the even racier sexy lady who adorns the shirt.  This item is in pre production and can be ordered now.  It is set to ship by 1/30/15.  This item runs very true to size!  The cost on this shirt will be $20 and is available from Medium to 3XL



We are also offering a new design for the little ladies!  The Lil' Dirt Kids line has a new shirt that is in pre-production too.  This design is extra special because it is a collaboration with Sonya's life long friend, Heather.  Heather Sailer is a graphic designer and lives in Philadelphia, PA.  It was an incredible opportunity for the two friends to work together.  We hope that more designs for the line can be brought out featuring Heather's artwork.  This design will be front printed on Youth size T-Shirts and is in pre-production now.  The shirts will sell for $17 and will be available in Youth Sizes XS-XL.


Visit the website www.dirtygirlracewear.com to see the entire line of apparel or visit the pop up shop at one of your local race tracks!  First stop for 2015 is at The Superbowl of Racing at Golden Isle Speedway followed by Winter Nationals at East Bay Raceway Park, both in February.


Facebook Give Away Contest March 26 2014

Who doesn't love FREE stuff?!?!  We are offering the chance to win one of our shirts FREE.  Just 3 simple steps!!


1.  Share our Facebook page which is www.Facebook.com/DirtyGRacewear

2.  Share the Post about the contest.

3.  Read this blog for the secret word.  When we choose the winner Sunday you must know the secret word to claim your prize :)


Winner will be chosen Sunday (3/30) in the afternoon.


The secret word is....well what else would it be....RACING.


Good luck and thanks for playing along!!!

Race in for Valentine's Day Savings at Dirty Girl Racewear January 29 2014

Take 14% off Your Entire Purchase!!
Now through 2/5/2014
Use Code VDAY
Valentine's Day is fast approaching.  Make your sweetie happier than ever with some new race apparel from Dirty Girl Racewear.  Why not treat yourself at the same time!  DG Racewear has fresh, fun race apparel for men, women and kids along with awesome accessories.  Not just to be worn on race day; wear every day and show the world you love Dirt Track Racing!!
Use the Code VDAY at the checkout to receive your 14% discount.
Perfect time to grab some updated gear before race season arrives!
Visit www.DirtyGirlRacewear.com now to shop and place your order.  
Some sizes and quantities are limited so hurry up!
Most orders are pulled, packaged and ready to ship the same or next day

Dirt Late Model Clothing for Ladies November 18 2013


As with all ideas, Dirty Girl Racewear was nothing more than a thought in my head at one time.  I was inspired by a t-shirt that was for dirt bike enthusiasts!  I just couldn't stop thinking about that shirt and how there was a need for race shirts geared towards the younger demographic (18-45) in dirt late model racing, which is my passion. I felt there was a need for a more hip, edgy, and just down right cooler race shirt.  Well, the first design was released last year just before Christmas and since then we have literally sold to thousand of race fans, traveled all over the south and eastern states and as they say the rest is history!  Since I am a woman I wanted one of these shirts too and changed the design a bit to incorporate everything I love.  This included the awesome dirt late model race car on the shirt, a pink color scheme and a diamond (a girl's best friend right?!).  Some of you may not have even noticed the "i" in Girl is dotted with a diamond!  To my surprise the Dirty Girl ladies t-shirts are typically the best seller at the races we attend and online as well.  The dirt late model racing t-shirt for ladies, Dirty Girl, is now available in a ladies cut t-shirt, a warm and cozy hoodie, a long sleeve shirt and tank top.  You can also get a can cooler with the design, decals, as well as bottle cap necklaces and gorgeous custom lockets.  There is something in every price point from $1.50 to $46 available.  The Dirty Girl design will most likely always be our flag ship shirt and will remain near and dear to my heart.  I guess you can say I am truly The Dirty Girl....

I hope to see you at a race track in the 2014 season, but if I don't you can still be a Dirty Girl by going online and purchasing your Dirty Girl Dirt Late Model Racing gear at www.dirtygirlracewear.com.  

Below are a few pictures of what is available with the design.

$46.00 Available on our e-store by clicking on the picture above.

$25.00 available on our e-store by clicking on the picture above.

$8.00 available on our e-store by clicking on the picture above.

$1.50 available in our e-store by clicking on the picture above.

$3.00 available in our e-store by clicking on the picture above

$22.00 available in our e-store by clicking on the photo above.

$35.00 available in our e-store by clicking on the photo above.


A Piece of History about Dirty Girl Racewear November 14 2013

If you've ever wondered what Dirty Girl Racewear is all about and why we started this business you are about to find out!

As a piece of history I thought I would share this picture. My love of racing began years ago when my Dad raced dirt late model cars. Here I am at the age of about 7 or 8 helping him. Dirty Girl Racewear wouldn't have been possible without my Dad having race for 40+ years!

One more......here is my Dad in Victory Lane at Merritt Speedway back in the day. That's me in the plaid pants holding the checkered flag! This picture shows what racing means to me, fun times, victorious moments, spending time with family and friends and getting dirty!!!!!!


Dirty Girl Racewear was founded by me, Sonya Loose, with input from my husband and son.  We are a family passionate about racing.  We understand that racing is not a sport, but rather a lifestyle.  We know that people at the track are not just your friends, but your family too.  We understand that once you are exposed to dirt track racing you are hooked and that is becomes part of who you are.  We had a desire to be part of the racing community at a higher level and we recognized a need in the marketplace for racewear apparel that demonstrated the wearers love of the sport.  Our line captures the edgy, fresh, wild & crazy spirit, and sense of humor that race fans have.  It was time for new options and ones that are eye catching attention getters!  We are dedicated to providing you a high quality, locally sourced product that you will be proud to wear over and over.  Here's to gettin' dirty and lookin' good doing it!
Visit the store at www.dirtygirlracewear.com or see us at one of the races we attend as a vendor in 2014!

Checkered Flag Racing Bracelets Available in 4 Colors November 05 2013

The fun and sporty Checkered Flag Racing Bracelets arrived yesterday!  These are silicon and offer a comfortable fit.  When deciding which ones to carry for the store we just couldn't make up our mind so decided to carry all 4 colors! Buy just one to match your favorite dirt late model racing t-shirt or dirt late model racing hoodie or you can purchase all 4 to stack.  

These will also be popular with the mini race fans (i.e. kids)!  Kids love these silicone bracelets and if they are also checkered flag racing bracelets even better :)  Kids like to share and swap these bracelets so buy plenty!!

The bracelets are available on our website www.dirtygirlracewear.com and are priced at just $2.00 each.  Remember Christmas is coming and these would make great stocking stuffers.


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